About

Mitch Mirsky, Principal

With more than 20 years of industry experience, Mitch Mirsky is a passionate advocate for developing and executing data-driven strategic marketing programs that resonate with both B2B and B2C audiences.

Prior to founding Black Lab, Mitch spent the past eight years in senior digital marketing roles at Fisher-Price and New Era Cap.  Mitch lives in East Aurora, NY, with his wife, two daughters and two dogs. 

Mitch Mirsky / Black Lab in the News

3 Influencer Marketing Questions with New Era's Digital Experience Team - Social Media Week

The New Influencers - PR Week

For Influencer Marketing, Instagram Is the Place to Be - eMarketer